Bachelor of Business Administration

GITAM INSTITUTE OF MANAGEMENT

Bachelor of Business Administration

(W.e.f. 2016-17 admitted batch NEW)

PROGRAMME EDUCATIONAL OBJECTIVE

  1. The three year BBA program aims at developing a student’s intellectual ability, executive personality and management skills through an appropriate blending of business and general education.
  2. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions in an organizational unit or an enterprise.
  3. The program also seeks to prepare students for higher education in business at home and abroad.

PROGRAMME OUTCOME

  1. At the end of the three year Bachelors in Business Administration program, students would gain a thorough grounding in the fundamentals of business management.
  2. The industry and entrepreneurship oriented curriculum offers a number of specializations and practical exposures which would equip the student to face the contemporary challenges in the field.
  3. The holistic outlook of the program with a number of value based and personality development courses ensures that students are groomed into up-to-date, assertive and effective business executives with strong leadership skills and social consciousness.

Curriculum (SYLLABUS)

Semester - ISemester - II
  
English Telugu/Sanskrit/Hindi/Special English* (Second Language)
MS Office & ITPrinciples and Practice of Management 
Business EconomicsSelf Awareness& Personality Development
Financial Accounting Cost and Management Accounting 
Business MathematicsBusiness Statistics 
Indian Business EnvironmentInnovation By Design
Semester End VivaSemester end Viva
  
Semester - IIISemester - IV
Indian Heritage & CultureEnvironmental 
Business Communication Science
MS ExcelBanking Theory & Practice 
Human Resource Organizational Behavior
Management Sales and Distribution Management
Fundamentals of EntrepreneurshipBusiness Laws
Marketing Management Financial Management
Social Project/Rural ProjectSemester End Viva-Voce
Semester End Viva 
  
Semester - VSemester - VI
Business Plan PreparationContemporary Business Models 
Production & Operations Management E-Commerce 
Consumer Behavior Customer Relationship Management  
Logistics and Supply Chain ManagementAdvertising and Brand Management 
Stock Market OperationsInsurance Management 
Indian Financial SystemIncome Tax Law & Practice
Human Resource DevelopmentIndustrial Relations 
Performance managementEmployment Laws 
Social Entrepreneurship Business Simulation
Family Business ManagementFamilies in Business
Industrial Project Report & Viva-voceSemester End Viva-Voce
Semester End Viva 
  
Professional Competency Courses 
OBT 
Yoga 
CBA(Current Business Affairs)Starts from the 3rd Semester  
Soft Skills 
BEC 
General Book Review 
Management Book Review 

 

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