Bachelor of Business Administration

GITAM INSTITUTE OF MANAGEMENT

Bachelor of Business Administration

(W.e.f. 2016-17 admitted batch NEW)

PROGRAMME EDUCATIONAL OBJECTIVE

  1. The three year BBA program aims at developing a student’s intellectual ability, executive personality and management skills through an appropriate blending of business and general education.
  2. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions in an organizational unit or an enterprise.
  3. The program also seeks to prepare students for higher education in business at home and abroad.

PROGRAMME OUTCOME

  1. At the end of the three year Bachelors in Business Administration program, students would gain a thorough grounding in the fundamentals of business management.
  2. The industry and entrepreneurship oriented curriculum offers a number of specializations and practical exposures which would equip the student to face the contemporary challenges in the field.
  3. The holistic outlook of the program with a number of value based and personality development courses ensures that students are groomed into up-to-date, assertive and effective business executives with strong leadership skills and social consciousness.

Curriculum (SYLLABUS)

SEMESTER – I

English
MS Office & IT
Business Economics
Financial Accounting
Business Mathematics
Indian Business Environment
Semester End Viva
Out Bound Training ( OBT )

SEMESTER – II

Telugu/Sanskrit/Hindi/Special English*  (Second Language)
Principles and Practice of Management
Self Awareness & Personality Development
Cost and Management Accounting
Business Statistics
Creativity and Innovation
Semester end Viva
Yoga

SEMESTER – III

Indian Heritage & Culture
Business Communication
MS Excel
Human Resource Management
Fundamentals of Entrepreneurship
Marketing Management
Social Project/Rural Project
Semester End Viva
Current Business Affairs (CBA)
Soft skills
BEC

SEMESTER – IV

Environmental Science
Banking Theory & Practice
Organizational Behavior
Sales and Distribution Management
Business Laws
Financial Management
Semester End Viva-Voce
Current Business Affairs (CBA)

SEMESTER – V

Business Plan Preparation
Production & Operations Management
Social Entrepreneurship
Family Business Management
Consumer Behavior
Logistics and Supply Chain Management
Stock Market Operation
Indian Financial System
Human Resource Development
Performance management
Industrial Project Report & Viva-voce
Semester End Viva
Current Business Affairs (CBA)
Soft skills
General Book Review

SEMESTER – VI
Government Support and Financial Aspects of Entrepreneurship
E-Commerce
Business Simulation
Families in Business
Customer Relationship Management 
Advertising and Brand Management
Insurance Management
Income Tax Law & Practice
Industrial Relations
Employment Laws
Semester End Viva-Voce
Current Business Affairs 
Management Book Review

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