Bachelor of Business Administration (BBA) in Business Analytics

GITAM INSTITUTE OF MANAGEMENT

Bachelor of Business Administration (Business Analytics)

Program Educational Objectives

  • To develop individuals with conceptual knowledge in the multiple disciplines of analytics comprising of mathematics, statistics, information technology and management
  • To develop individuals who can pursue career in the area of analytics and continue their professional development by obtaining masters degree specializing in different domains related to analytics.
  • To develop individuals who can apply analytics tools and techniques to solve business analytics problems.
  • To imbibe value based education to the students that will help them to function effectively in their business analytics career.

Program Outcomes

  • Ability to apply analytics techniques to analyze and interpret the data.
  • Ability to use tools such as Microsoft Excel, SPSS, R, Weka and Tableau to solve business analytics problem
  • Ability to understand the business problem with their knowledge in different functional areas of management
  • Ability to work with structured, semi – structured and unstructured data.
  • Ability to perform descriptive, predictive and prescriptive analytics.
  • Have necessary skills and understanding to take up advanced topics in the area of analytics and thus enhance their career.

CURRICULUM (SYLLABUS)

SEMESTER – I
English
Information Technology for Business Analytics
Business Economics
Financial Accounting
Business Mathematics
Indian Business Environment
Semester End Viva-Voce
SEMESTER – II
Telugu/Sanskrit/Hindi/Special English*
Principles and Practices of Management
Business Research Methodology
Excel VBA
Business Statistics – I
Data Structures with C++
Semester End Viva Voce
*Foreign Students are offered Special English course
SEMESTER - III
Indian Heritage and Culture
Database Management Systems
Business Statistics – II
Human Resource Management
Decision Support Systems with MS Excel
Marketing Management
Minor Project
Semester End Viva-Voce
SEMESTER - IV
Environmental Science
Data warehousing and OLAP
Operations Research
Predictive Analytics and Decision Making
Introduction to R
Financial Management
Semester End Viva Voce
SEMESTER - V
Core Java
Production and Operations Management
Data Visualization
Data Mining
Statistical Quality Control and Six Sigma
Disaster Management / Introduction to Sociology
Minor Project
Semester End Viva – Voce
SEMESTER - VI
Big Data Analytics
E-Commerce
Project Management
Elective 1
Elective 2
Elective 3

Electives

Web and Social Media Analytics
Supply Chain and Logistics Analytics
Financial and Risk Analytics
HR Analytics
Healthcare Analytics
Econometrics
Marketing Metrics
Elements of Actuarial Science

Professional Competency

Outbound Training Programme (OBT)
Book Review
Introduction to Gandhian Thoughts
Public Speaking
Yoga & Meditation
Business English Certificate (BEC)
Soft Skills
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