FINANCE Department - Faculty


Prof S S Prasada Rao


Qualification:M.Com; MBA, M.Phil; FDP (IIMA); Ph.D

Specialization: Finance

Phone No:9441968259


More Details

Dr. S.S. Prasada Rao has taken charge as Director of Hyderabad Business School (HBS), GITAM University, Hyderabad Campus since 8th May, 2010. Prior to joining HBS, he was working as Professor in the area of Accounting and Finance at the GITAM Institute of Management and held many administrative positions including, Director - GITAM Centre for Distance Learning, Director - Internal Quality Assurance Cell (IQAC), Founder Coordinator of BBA (Honors) Programme, Member Secretary of Autonomous Undergraduate Management Programme in GITAM University, Visakhapatnam..

He has been in teaching, research, training and consulting for the past twenty years. His teaching interests include Management Accounting, Insurance Management, Financial Management, Strategic Cost Management, Corporate Valuation, Mergers and Acquisitions. He served as consulting trainer for ILO-IPEC AP State Based Project on Elimination of Child Labor, Principal researcher for NTPC – Singrauli for Customer/vendor/employee and Society survey.

He has been associated with All India Management Association, Indian Society for Training and Development, Hyderabad Management Association and National HRD Network for the past several years. He has varied research interests and has several research papers in the areas of Banking, Insurance and Financial Services. He has also presented several research papers in many international and national Conferences. He is also in the editorial board of GITAM Journal of Management and reviewed several text books in Accounting and Financial Management. He also serves as a member of academic committees of many management schools in India.

Dr. Prasada Rao has conducted several Management Development Programmes and served as Resource Person in many Executive Development Programmes in the area of Accounting & Finance and Project Management for the benefit of officers of major corporates. He has substantial experience in academic administration. Authored two books, published several papers, and attended several national and international conferences.

SlnoTitleJournal NameVolumesYear
1Impact of FDI Flow on Indian Stock Market A Study With Special Reference to S&P BSE Sensex and its Sectoral IndicesJournal of Emerging Technologies and Innovative Research ( An International Open Access Journal & UGC and ISSN Approved )52019
2Indias Exchange Traded Currency Derivatives Market An Overview Edited Book02019
3A Comparative Study of Forex Trade of India and China through Forecasting using Browns MethodEdted Book02019
4Blockchain Technology for the Mutual Fund IndustrySSRN12019
5Performance Evaluation of Depository Institutions in India International Journal of Research in Humanities, Arts and Literature62018
6Ethno Marketing as a Phenomenological Method to Understand CoCreation in Subsistence Markets a conceptual discussion ASIAN Journal of Multidisciplinary Studies72017
7Value CoCreation A Review of Literature with Special Emphasis on Subsistence MarketsThe Indian Journal of Management Researcher22017
8Applicability of Random Forests Forecasting to International Currency Trade An Investigation through LanguagePublishing India Group 02017
9Evolution of CRM and Technology Model for Building Customer Loyalty through Quality Engagement and Service AIMS Journal of Management02016
10Trends in Indian Reality Sector A CRM Framework for Real Estate Entities in the Changing EnvironmentInternational Journal of Innovative Research & Development72016
11Simulation of Stock Prices with Stable DistributionInternational Review of Business and Economic Studies02015
12Self Similarity Models for Indian Bank StocksClear IJRCM42012
13Study of Visual Merchandising and its Influence on Purchase Decision in Belgaum City, Su Gyaan Siva Sivani Journal of Management22011
14The Rising Trends of Insurance Industry in IndiaGITAM Journal of Management32007
15Leaders vs. Laggards An Appraisal of select Mutual FundsIndian Journal of Commerce22006

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