FACULTY

GITAM INSTITUTE OF MANAGEMENT

INSTITUTE OFFICE Department - Faculty

3003

Prof (Ms) P Sheela

Principal

Qualification:MBA, Ph.D.

Specialization: FINANCE

Phone No:0891-2840305

EmailID:

Best Research Teacher & Best Teacher awardee.

SlnoTitleJournal NameVolumesYear
1Importance of Brand Awareness on Brand Choice of Insurance Products : Indian Perspectives”Service Centric Strategy and Market DynamicsSELECT
2Financial Regulations in Developing ” CountriesEconomic PanoramaIssue of 2004
3“Asset-Liability-Management– A Comparative Study of a Public and Private Sector Bank”,.International Research Journal of Business and Management Volume – VIII.2015
4“Fuzzy Comprehensive Evaluation Method for the Evaluation of Human Capital In University System: A Case Study”,. EXCEL International Journal of Multidisciplinary Management StudiesVol. 5 (3), 2015
5A Comparative Study of Asset Liability Management in the Two Top Public and Private Sector Banks in IndiaIFRSA Business ReviewVol5/Issue1/ 2015
6. “Human Resource Accounting- A Case Study with Special Reference to Visakhapatnam Port Trust”,. International Journal of Engineering and Management ResearchVol- 5, Issue-22015
7Corporate Social Responsibility: Study of Select CSR Models in India”IPE Journal of Management,Vol. 5, No. 12015
8The Use of Fuzzy Analytical Hierarchy Process (FAHP) Model for the Primary Screening of Business Opportunity, in the Process of Entrepreneurial Activity”,. International Journal of Marketing, Financial Services & Management Research Vol.4 Issue 52015
9“A Comparative Study on Non- Performing Assets of Public Sector Banks In India”,. Management TodayInternational Journal of Management Studies.Vol:5, No:22015
10Credit Industry in Rural India- Prospects, Challenges and Latest DevelopmentsEdited Volume on Indian Rural Economy and Employment- Importance, Issues and Challenges, Paramount Publishing House2015
11Micro Finance- The New Found Value in Women Through Self- Help GroupsIn edited volume of the conference proceeding of the national conference on micro finance in India: issues and challenges. CPSIA Information, printed in USA. 474714LV00023b/872/P 2014
12Role of Microfinance Through Self Help Groups and its Impact on the Living Standards of Rural Poor- A Case Study in Selected Rural Areas of Visakhapatnam, AP, India. edited volume of the conference proceeding of the national conference on micro finance in India: issues and challenges. CPSIA Information, p;rinted in USA. LVOW10S 1746110216.2014
13. A Review of the Recent Developments in Micro Finance Literature.In edited volume of the conference proceeding of the national conference on micro finance in India: issues and challenges. CPSIA Information, p;rinted in USA 17461102162014
14Effect of Asset-Liability Management on Commercial Banks Profitability in Indian Financial Markets- A Case Study”,. International Journal of Business and Administration Research Review.Vol. No. & Issue No. 12014
1513. “Financial Inclusion in Vijayawada Rural: Finding Usage in AccessIn Edited volume of the conference proceedings on Financial Inclusion in India”,. Excel Books first Edition2013
16Financial Inclusion in India: A Study of Financial Inclusion Models of Selected Public Sector Banks. . In Edited volume of the conference proceedings on Financial Inclusion in India. Excel Books first Edition2013
17The Dilemmas of Small Business Growth: The Case of Rural Agri- Business Based Micro Firms”,. Sumedha Journal of Management. Vol,2 No.42013
18• Value – Added Accounting an Empirical Illustration with Reference to the Port of VisakhapatnamThe IUP Journal of Accounting Research and Audit PracticesVolume xi . No.22012
19Farm Credit: Its impact on the socio- economic status of farmers in East- Godavari district of Andhra PradeshInternational Journal of Development studies and ResearchISSN-2277-8654,1/2112/VOL-1 2012
20Internet’s Impact on Marketing: A Focus on Search Engine Marketing”,. Journal of Social Science and Linguistics. Vol-2/No-22012
21Farm Credit: It’s Impact on the Socio- Economic Status of Farmers in East- Godavari , District of Andhra Pradesh”,. International Journal of Development Studies and Research. Vol- 1/No-12012
22Human Capital Accounting and Value- Added Performance-A Case Study of a Major Indian Port”Asia-Pacific Management Accounting JournalVolume 6 Issue 22011
23Human Capital Accounting and Value- Added Performance-A Case Study of a Major Indian Port”Asia-Pacific Management Accounting JournalVolume 6 Issue 22011
24Financial Decisions by Small and Medium Enterprises: An Empirical StudyGavesana Journal of Managementvolume 3 Issue12011
25Financial Decisions by Small and Medium Enterprises: An Empirical StudyGavesana Journal of Managementvolume 3 Issue12011
26Value – Added Accounting an Empirical Illustration with Reference to the Port of Visakhapatnam”,The IUP Journal of Accounting Research and Audit PracticesVolume XI . No.22011
27Human Capital Accounting and Value- Added Performance-A Case Study of a Major Indian PortAsia-Pacific Management Accounting JournalVolume 6 Issue 2, 41-622011
28Financial Decisions by Small and Medium Enterprises: An Empirical StudyGavesana Journal of Managementvolume 3 Issue12011
29Importance of Brand Awareness on Brand Choice of Insurance Products : Indian Perspectives”Published by Kanishka Publishers 2009
30Importance of Brand Awareness on Brand Choice of Insurance Products: A Study from Indian Perspective in the Book Service Centric Strategy and Market Dynamics (Cover Pages) National: Kanishka Publishers and Distributors2009
31Facts of retail industry in INDIAglobal management review volume2 issue 1 no 20082008
32• Facts of retail industry in Indiaglobal management review volume2 issue 1 no 2008
33Health Insurance coverage of the rural and urban Elders IndiaSona Global Management ReviewVol2, Issue 12007
34A Study on the Awareness of Life Insurance Policies in vspICFAI Insurance Chronicle2007
35Characteristics and Goals of Family Business in Indian Retail SectorGITAM Journal of ManagementVol No.5,No.22007
36A Study on the Awareness of Life Insurance Policies in VisakhapatnamInsurance Chronicle2007
37Health Insurance Coverage of the Rural and Urban Elders in IndiaGlobal Management ReviewVol 2 Issue 12007
38Health Insurance Coverage of the Rural and Urban Elders in IndiaGlobal Management Review,Vol 2 Issue 1 2007
39Characteristics and goals of family businesses In Indian Retail SectorGITAM Journal of ManagementVolume 5 No 2 2007
40Enterprise Risk Management- A new MantraInsurance Plus 2007

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