FACULTY

GITAM INSTITUTE OF MANAGEMENT

MARKETING Department - Faculty

3011

Prof M Jyothsna

Professor

Qualification:M.Com and M.B.A ,Ph.D.

Specialization: Marketing

Phone No:0891-2543696

EmailID:jyothsna.mallela@gitam.edu

More Details

Awarded Gold Medal by Andhra University for Best Thesis.

Done Joint Research work and was a Visiting Professor at University of Nebraska,Omaha, USA.

SlnoTitleJournal NameVolumesYear
1Blitzkrieg Marketing: The Social Media Way , International Journal of Management, IT & Engineering Vol. 7 Issue 1, January 2017, ISSN: 2249-0558 Impact Factor: 7.119, pp13-25International Journal of Management, IT & EngineeringVol. 7 Issue 12017
2Role of Brand Equity and Brand Identity on Preferences of Smartphones among Students" , Volume 8 Issue 11(May, 2016) (Revised Volume 1 Issue 1, for Registrar of Newspapers for India), Pp 44-53, of Pacific Business Review International (ISSN 0974 438X). Impact Factor (2015) 4.91 Pacific Business Review InternationalVolume 1 Issue 12016
3Influence of Service Quality Dimensions on Customer Satisfaction of Telecom Services" , Journal of Marketing Vistas,(IPE). Jan-June, 2016,pp38-51.ISSN 2249-9067, Indexed in Cabells Directories, Ebsco Database, ProQuest.Journal of Marketing Vistas,(IPE)Jan-June, 20162016
4Customer Satisfaction on Data Services Offered by Leading Network Providers (Vodafone and Airtel). GITAM Journal of Management, July-September, 2016, ISSN No.0972-740X, Pp 34-46.GITAM Journal of ManagementJuly-September, 20162016
5Atal Pension Yojana (Apy) Whether An Elixir For Post Retirement Financial SecurityInternational Journal of Business And Administration Research ReviewNo. 11, 7-162015
6Store Choice Behavior Of Customers In Select Retail Outlets (A Study undertaken in Visakhapatnam, Andhra Pradesh),International Journal of Business And Administration Research ReviewVol. 2, No. 10, pp. 162-1652015
7Store Choice Behavior Of Customers In Select Retail Outlets (A Study undertaken in Visakhapatnam, Andhra Pradesh)International Journal Of Business And Administration Research Review (IJBARR) ,April- June -2015 impact factor: 3.072(SJIF) ISSN 2348 – 0653(Print) ISSN -2347-856X(Online), pp 162-165, Volume 2 Issue 10, quarterly. International Journal Of Business And Administration Research Review (IJBARR)Issue 102015
8Customer Perception Towards Mobile Operators, International Journal of Management and Social Science Research Review , July 2015, impact factor: 3.072 pp 258-261, E-ISSN 2349 – 6746 ISSN -2349-6738(Print),Vol. 1 Issue 13International Journal of Management and Social Science Research ReviewIssue 132015
9Role Of Mobile Phones In Influencing Productivity In Informal Sector,With Reference To Agricultural SectorJournal Of Science, Technology And ManagementVol 7 No 4.2015
10Young Consumers’ Online Shopping Preferences with Special Focus on Family Income, Origin and Gender of Students in Visakhapatnam", International Journal of Business And Administration Research Review. impact factor: 3.072(SJIF) ISSN 2348 – 0653(Print) ISSN -2347-856X(Online), Issue 11,pp 255-263, quarterly, Oct-Dec, 2015International Journal of Business And Administration Research ReviewIssue 112015
11The Components of Ethical Decision Making: A Comparison ofDecision Priorities in India, China, and the United States of America” Alex Sharland, Mohan Menon, and Jyothsna Mallela Journal of International Business Education 10: 83-94.© 2015 NeilsonJournals Publishing.International Business Education102015
12Marketing Products and Services in a Dynamic Environment, Prestige International Journal of Management and Research, Included in ProQuest Database USA, Volume 7 (2), July 14 & and Volume 8 (1), January 2015 ,PP46-51 Prestige International Journal of Management and ResearchVolume 82015
13Cultural Differences in Decision Making, Florida International University-2014 AIB-SE2014
14Precision Agriculture In India: Opportunities And Challenges.97th Annual Conference of Indian Economic Association, 2014. 2014
15Trait Differences in Decision Making : A Comparison of Cultural Priorities between US-Based and Indian-Based Accountants, Journal of Business Diversity, Volume 15(1), PP48-54.A USA based journal. October 23-15,2014Journal of Business DiversityVolume 15(1)2014
16Rural India Market Research: The Need for National Level Primary Data. More than just Corporate Research, a Social Cause GITAM Journal Of Management Volume 12, pp 124-1362014
17Impact of Technology on Employee Engagement – Detrimental or BeneficialPacific Business Review International, Volume 7, Issue 4 2014
18The Art of Identifying Potential Talent And Leadership -The Key To Competitive AdvantageAsia Pacific JournalVolume: I Issue XVIII,2014
19A Study On Stress Among Public And Private Sector Employees In Select Service SectorsIntercontinental Journal of Human Resource Research ReviewVolume 2, Issue 42014
20“Strategies for Successful Implementation of Financial Inclusion: A Study of an Integrated Model Linking Post-Office, Bank and MGNREGS Scheme”.“Financial Inclusion in India-Challenges and strategies”edt12013
21Greener Attitude, Eco-Friendly Products and other Environmental IssuesSouthern EconomistVolume 502012
22. Local Vs Foreign Made, Are Indians Ethnocentric? No4 pp201-210, GITAM Journal of Management, Vol.9 2011
23Paper - Innovative Strategies & dynamic growth of public sector- a study on Rashtriya Ispat Nigam Ltd.,Visakhapatnam and the Indian Railways.International Conference on ‘’Global Economic Turbulance: Shifts in Business Structures & Systems”2009
24Research Paper - Strategies For Promoting Internal Quality Assurance SystemsProceedings of workshop2008
25Research Paper - The Beauty Business: More than Skin DeepThe Journal for Management Development, Berhampur University,Orissa2008
26Research Paper - Human Resource Development (HRD) in Public Service UnitsIndian Economic PanoramaSpecial Annual Issue2007
27Research Paper - Human Resource Functions in Public Sector EnterpriseJournal of NIPM, Personal Focus, Bhubaneshwar2003
28Research Paper - Employment Relations in a large Public Sector EnterpriseIndian Journal of Labour EconomicsVol-432002
29Research Paper - HRM in Public Sector EnterpriseGITAM Journal of Management2002
30Research Paper - Strategy for Tourism in Andhra PradeshNational Conference at Burdwan, West Bengal2002
31Green MarketingSothern Economist

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