FACULTY

GITAM INSTITUTE OF MANAGEMENT

MARKETING Department - Faculty

3020

Dr N R Mohan Prakash

Assistant Professor

Qualification: M.Com, MBA, M. Phil, Ph.D

Specialization: Marketing

Phone No:0891-2840302

EmailID:mohanprakash.nedunuri@gitam.edu

More Details

SlnoTitleJournal NameVolumesYear
1Impact of Participative Management on Organizational Performance: An Overview” Proceedings of the National Management Conclave on “Business, Innovation and SustainabilitySchool of Management, National Institute of Technology, Rourkela2017
2A Study on Sustainable Marketing Practices of Gross Root Innovations- with reference to Honey Bee Network (case study)” Proceedings of the National Management Conclave on “Business, Innovation and SustainabilitySchool of Management, National Institute of Technology, Rourkela2017
3Changing Dynamics of Rural MarketingCEC’s International Journal of Innovation Technology and Management, Gudlavalleru, Krishna Dist. AP2016
4Think India Think Retail: Retail Structure, Opportunities and Challenges in Indian RetailingIndian Journal of Applied ResearchVolume:6, issue:112016
5A Study on the Scope of the Virtual Wallets in Indian Market-Issues and ChallengesInternational Journal of Multifaceted and Multilingual Studies (IJMMS)Volume-III, Issue-VIII, ISSN (online):2350-0476, ISSN (print):2394-207X2016
6Rule with Ruling Thoughts of Changing Paradigms in Service MarketingInternational Journal of Educational Aspects, Management Studies and Applied Sciences, Sucharitha Publishers, VisakhapatnamISSN 2320-0383, Volume 4, Issue 132016
7A Study on health insurance and its impact on the operations of HospitalInternational Journal of Academic ResearchVol. 3, No. 2(4), pp. 78-872016
8Cab Aggregation Indus Industry in India – An Overview, Current Scenario, Issues and Possibilities for ConsolidationInternational Journal of Scientific Development and Research (IJSDR)Vol. 1, No. 4, pp. 317-3242016
9A Sociological Study of Postgraduate Students of Management Discipline of a Prominent Business School in Andhra Pradesh, India” GITAM Journal of ManagementGITAM Journal of Management, GITAM University, VisakhapatnamVolume 14, Number 42016
10Newspaper Distribution in India: Opportunities and ChallengesParivartan’(Journal of Management Research), Oriental Institute of Management, Navi MumbaiVolume-4, ISSN 2277-7555, Issue 12015
11Problems and Prospects of Rural MarketingIndian Journal of Commerce and Management (IJOCAM), published by www.scholarshub.netvolume 2 issue 4, August-2015, ISSN-2348-4934(P), 2348-6325 (O)2015
12An Empirical Study on Consumer Perceptions towards online shopping with special reference to students of Visakhapatnam cityThe International Journal Research Publications Pvt. Ltd., SingaporeVol 5, No.01, ISSN 2251-15712015
13Engaging the Young Reader: A Study on the Newspaper Reading Preferences of UG Students of Coastal Andhra PradeshIntercontinental Journal of Marketing Management, Published by Intercontinental Research Consortium, Bangalore Volume 2, Issue 12015
14An Empirical Study on Consumer Perceptions towards Online Shopping with special reference to Students of Visakhapatnam CityResearch Journal of Social Science & ManagementVol. 5, No. 1,pp. 54-622014
15“A Critical view of New Dimensions – Opportunities, and Challenges in Indian Insurance Industry” Parivartan, Journal of Management Research, Oriental Education Society’s Oriental Institute of Management, Mumbai, Volume 2, Issue 1,2013
16“Management of customers’ views and anticipations of Service Delivery in selected banks in Andhra Pradesh” Voice of Research, An International Journal, Ahmedabad, Gujarat (India),ISSN No 2277-7733, Volume 1 Issue 2,2012
17‘Internet’s Impact on Marketing: A Focus on Search Engine Marketing’ –ISSI/VOL-2, NO2/2012/SSN-2249-2984, pg.80-90. Journal of Social Science and Linguistics, VL Media Solutions, ISSI/VOL-2, NO2/2012/SSN-2249-29842012
18“The Strategic Application of Internal Marketing: An Investigation of Indian Banking” International Journal of Marketing & Business Communication, Publishing India,Volume 1 Issue 2 2012
19“Management of customers’ views and anticipations of Service Delivery in selected banks in Andhra Pradesh” , Voice of Research, An International Journal, Ahmedabad, Gujarat (India),ISSN No 2277-7733, Volume 1 Issue 22012
20Study material (official curriculum) on Entrepreneurship for University18 and Karnata State Open UniversityVIKAS Publishing House, Noida.ISBN 978-81-259-4739-42011
21RISK MANAGMENT & INSURANCEStudentshelpline Publishing House (P) LtdISBN 978-93-80831-02-22011
22Customer Relationship Management: A Case Study of LIC IndiaLAP LAMBERT Academic Publishing GmbH & Co. KG, GermanyISBN 978-3-8443-8002-62011
23“Internal Marketing Practices of General Insurance Industry: A Case Study on the New India Assurance Company Limited”GITAM Journal of Management, A quarterly publication of GITAM Institute of Management, GITAM University, Visakhapatnam, Volume 9,Number 4, pp43-64.2011
24“Assessing Roles of Services Employee Influence in Internal Marketing Quality” – A Case Study on a General Insurance Company of India” IMS Manthan, the Journal of Innovations,Volume-VI, Issue-II2011
25“Sellers’ Communication Style: An Empirical Study”, Sugyaan, Management Journal of Siva Sivani Institute of Management,ISSN 0975-4032, Volume III, Issue II, 2011
26Study Material in the subject of “Business Entrepreneurship for M.Com Part-II Course of Yashwantra Chavan Maharashtra Open University, MaharashtraVikas Publishing House ISSN No. 97881259408142010
27“NGO-Corporate Partnership for Social Development- Issues and Challenges” , 2010.Readings in Corporate Social Responsibility – A Compendium of Papers, VDM Publishing House Ltd., Meldrum Court 17, Beau Bassin Mauritius, Germany, 978-3-639-31526-42010
28 “Health Insurance Retailing in India: Trends and Challenges ” June-2009 ‘Pravartak – The Journal of Insurance & Risk Management’ National Insurance Academy School of Management, India,Volume IV, Issues 6, 2009
29“How Brands Create Shareholder Value?”, June-2009, pp177-188Warangal Institute of Management (WIM), Journal of Management, Hunter Road, Warangal, Volume 1, Number 1,2009
30Study Material in the subject of ‘Entrepreneurship’, of BVK School of ManagementDistance Education through Vikas Publishing HouseISSN No. 97881259332502009
31Study Material in the subject of ‘Entrepreneurship’, of Knowledge AxisVikas Publishing House ISSN No. 97881259366952009
32Study Material in the subject of MBA Entrepreneurship Development, of MDUVikas Publishing House ISSN No. 97881259372412009
33How Brands Create Shareholder Value?National: Journal of Management, Warangal Institute of Management (WIM)Volume 12009
34Health Insurance Retailing in India: Trends and Challenges National: The Journal of Insurance & Risk Management’ National Insurance Academy School of Management, India, PravartakVolume IV, Issues 62009
35Indian Banking Industry and Non-Performing AssetsIndian economic PanoramaSpecial Issue2008
36Study Material in the subject of “COMPUTER APPLICATIONS –II” for the students of Gandikota Business School of ManagementExcel Publishing House2008
37Lessons in the subject of “Services Marketing”, for the course of M.B.A.School of Distance Education, Andhra University2007
38“Indian Banking Industry and Non-Performing Assets”, December, 2007 Page:64-66Indian Economic Panorama, Vimal bakshi, L-7, Rajouri Garden, New Delhi ,Vol.17 No.3A,2007
39Study material (official curriculum) on Entrepreneurship for University18 and Karnata State Open University, VIKAS Publishing House, Noida, ISBN 978-81-259-4739-4
40Entrepreneurship Development and Project Management (MBA 3.2) , New Delhi co-published with Calicut University Central Co-Operative Stores Limited No.4347, Vikas Publishing House Private LimitedISBN 978-93-259-5513-4,
41Entrepreneurship Development (BCC) SMU, ,2011 for BCC 304 Sikkim Manipal University, DDE, Vikas Publishing House Pvt. Ltd.ISBN 978-93259-5718-3,2012

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