FACULTY

GITAM INSTITUTE OF MANAGEMENT

MARKETING Department - Faculty

3020

Dr N R Mohan Prakash

Assistant Professor

Qualification: M.Com, MBA, M. Phil, Ph.D

Specialization: Marketing

Phone No:0891-2840302

EmailID:mohanprakash.nedunuri@gitam.edu

More Details

SlnoTitleJournal NameVolumesYear
1Impact of Participative Management on Organizational Performance: An Overview” Proceedings of the National Management Conclave on “Business, Innovation and SustainabilitySchool of Management, National Institute of Technology, Rourkela2017
2Impact of Participative Management on Organizational Performance: An Overview” Proceedings of the National Management Conclave on “Business, Innovation and SustainabilitySchool of Management, National Institute of Technology, Rourkela2017
3A Study on Sustainable Marketing Practices of Gross Root Innovations- with reference to Honey Bee Network (case study)” Proceedings of the National Management Conclave on “Business, Innovation and SustainabilitySchool of Management, National Institute of Technology, Rourkela2017
4Changing Dynamics of Rural MarketingCEC’s International Journal of Innovation Technology and Management, Gudlavalleru, Krishna Dist. AP2016
5Think India Think Retail: Retail Structure, Opportunities and Challenges in Indian RetailingIndian Journal of Applied ResearchVolume:6, issue:112016
6A Study on the Scope of the Virtual Wallets in Indian Market-Issues and ChallengesInternational Journal of Multifaceted and Multilingual Studies (IJMMS)Volume-III, Issue-VIII, ISSN (online):2350-0476, ISSN (print):2394-207X2016
7Cab Aggregation Indus Industry in India – An Overview, Current Scenario, Issues and Possibilities for ConsolidationInternational Journal of Scientific Development and Research (IJSDR)Volume 1, Issue 4, ISSN 2455-2631, 2016
8A Study on health insurance and its impact on the operations of Hospital’ International Journal of Academic Research ISSN:2348-7666; Vol.3, Issue-2(4)2016
9Rule with Ruling Thoughts of Changing Paradigms in Service MarketingInternational Journal of Educational Aspects, Management Studies and Applied Sciences, Sucharitha Publishers, VisakhapatnamISSN 2320-0383, Volume 4, Issue 132016
10Rule with Ruling Thoughts of Changing Paradigms in Service MarketingInternational Journal of Educational Aspects, Management Studies and Applied SciencesVol. 4, No. 13, pp. 32-442016
11A Study on health insurance and its impact on the operations of HospitalInternational Journal of Academic ResearchVol. 3, No. 2(4), pp. 78-872016
12Cab Aggregation Indus Industry in India – An Overview, Current Scenario, Issues and Possibilities for ConsolidationInternational Journal of Scientific Development and Research (IJSDR)Vol. 1, No. 4, pp. 317-3242016
13A Sociological Study of Postgraduate Students of Management Discipline of a Prominent Business School in Andhra Pradesh, India” GITAM Journal of ManagementGITAM Journal of Management, GITAM University, VisakhapatnamVolume 14, Number 42016
14Engaging the Young Reader: A Study on the Newspaper Reading Preferences of UG Students of Coastal Andhra PradeshIntercontinental Journal of Marketing Management, Published by Intercontinental Research ConsortiumVol. 2, No. 1, pp. 96 - 1022015
15Newspaper Distribution in India: Opportunities and ChallengesParivartan’(Journal of Management Research)Vol. 4, No. 1,pp. 82-912015
16Problems and Prospects of Rural MarketingIndian Journal of Commerce and Management (IJOCAM)Vol. 2, No. 4, pp. 86-912015
17Newspaper Distribution in India: Opportunities and ChallengesParivartan’(Journal of Management Research), Oriental Institute of Management, Navi MumbaiVolume-4, ISSN 2277-7555, Issue 12015
18Problems and Prospects of Rural MarketingIndian Journal of Commerce and Management (IJOCAM), published by www.scholarshub.netvolume 2 issue 4, August-2015, ISSN-2348-4934(P), 2348-6325 (O)2015
19An Empirical Study on Consumer Perceptions towards online shopping with special reference to students of Visakhapatnam cityThe International Journal Research Publications Pvt. Ltd., SingaporeVol 5, No.01, ISSN 2251-15712015
20Engaging the Young Reader: A Study on the Newspaper Reading Preferences of UG Students of Coastal Andhra PradeshIntercontinental Journal of Marketing Management, Published by Intercontinental Research Consortium, Bangalore Volume 2, Issue 12015
21An Empirical Study on Consumer Perceptions towards Online Shopping with special reference to Students of Visakhapatnam CityResearch Journal of Social Science & ManagementVol. 5, No. 1,pp. 54-622014
22“A Critical view of New Dimensions – Opportunities, and Challenges in Indian Insurance Industry” Parivartan, Journal of Management Research, Oriental Education Society’s Oriental Institute of Management, Mumbai, Volume 2, Issue 1,2013
23“Management of customers’ views and anticipations of Service Delivery in selected banks in Andhra Pradesh” Voice of Research, An International Journal, Ahmedabad, Gujarat (India),ISSN No 2277-7733, Volume 1 Issue 2,2012
24‘Internet’s Impact on Marketing: A Focus on Search Engine Marketing’ –ISSI/VOL-2, NO2/2012/SSN-2249-2984, pg.80-90. Journal of Social Science and Linguistics, VL Media Solutions, ISSI/VOL-2, NO2/2012/SSN-2249-29842012
25“The Strategic Application of Internal Marketing: An Investigation of Indian Banking” International Journal of Marketing & Business Communication, Publishing India,Volume 1 Issue 2 2012
26“Management of customers’ views and anticipations of Service Delivery in selected banks in Andhra Pradesh” , Voice of Research, An International Journal, Ahmedabad, Gujarat (India),ISSN No 2277-7733, Volume 1 Issue 22012
27Study material (official curriculum) on Entrepreneurship for University18 and Karnata State Open UniversityVIKAS Publishing House, Noida.ISBN 978-81-259-4739-42011
28RISK MANAGMENT & INSURANCEStudentshelpline Publishing House (P) LtdISBN 978-93-80831-02-22011
29Customer Relationship Management: A Case Study of LIC IndiaLAP LAMBERT Academic Publishing GmbH & Co. KG, GermanyISBN 978-3-8443-8002-62011
30“Internal Marketing Practices of General Insurance Industry: A Case Study on the New India Assurance Company Limited”GITAM Journal of Management, A quarterly publication of GITAM Institute of Management, GITAM University, Visakhapatnam, Volume 9,Number 4, pp43-64.2011
31“Assessing Roles of Services Employee Influence in Internal Marketing Quality” – A Case Study on a General Insurance Company of India” IMS Manthan, the Journal of Innovations,Volume-VI, Issue-II2011
32“Sellers’ Communication Style: An Empirical Study”, Sugyaan, Management Journal of Siva Sivani Institute of Management,ISSN 0975-4032, Volume III, Issue II, 2011
33Study Material in the subject of “Business Entrepreneurship for M.Com Part-II Course of Yashwantra Chavan Maharashtra Open University, MaharashtraVikas Publishing House ISSN No. 97881259408142010
34“NGO-Corporate Partnership for Social Development- Issues and Challenges” , 2010.Readings in Corporate Social Responsibility – A Compendium of Papers, VDM Publishing House Ltd., Meldrum Court 17, Beau Bassin Mauritius, Germany, 978-3-639-31526-42010
35 “Health Insurance Retailing in India: Trends and Challenges ” June-2009 ‘Pravartak – The Journal of Insurance & Risk Management’ National Insurance Academy School of Management, India,Volume IV, Issues 6, 2009
36“How Brands Create Shareholder Value?”, June-2009, pp177-188Warangal Institute of Management (WIM), Journal of Management, Hunter Road, Warangal, Volume 1, Number 1,2009
37Study Material in the subject of ‘Entrepreneurship’, of BVK School of ManagementDistance Education through Vikas Publishing House ISSN No. 97881259332502009
38Study Material in the subject of ‘Entrepreneurship’, of Knowledge AxisVikas Publishing House ISSN No. 97881259366952009
39Study Material in the subject of MBA Entrepreneurship Development, of MDUVikas Publishing House ISSN No. 97881259372412009
40How Brands Create Shareholder Value?National: Journal of Management, Warangal Institute of Management (WIM)Volume 12009
41Health Insurance Retailing in India: Trends and Challenges National: The Journal of Insurance & Risk Management’ National Insurance Academy School of Management, India, PravartakVolume IV, Issues 62009
42Indian Banking Industry and Non-Performing AssetsIndian economic PanoramaSpecial Issue2008
43Study Material in the subject of “COMPUTER APPLICATIONS –II” for the students of Gandikota Business School of ManagementExcel Publishing House2008
44Lessons in the subject of “Services Marketing”, for the course of M.B.A.School of Distance Education, Andhra University2007
45“Indian Banking Industry and Non-Performing Assets”, December, 2007 Page:64-66Indian Economic Panorama, Vimal bakshi, L-7, Rajouri Garden, New Delhi ,Vol.17 No.3A,2007
46Study material (official curriculum) on Entrepreneurship for University18 and Karnata State Open University, VIKAS Publishing House, Noida, ISBN 978-81-259-4739-4
47Entrepreneurship Development and Project Management (MBA 3.2) , New Delhi co-published with Calicut University Central Co-Operative Stores Limited No.4347, Vikas Publishing House Private LimitedISBN 978-93-259-5513-4,
48Entrepreneurship Development (BCC) SMU, ,2011 for BCC 304 Sikkim Manipal University, DDE, Vikas Publishing House Pvt. Ltd.ISBN 978-93259-5718-3,2012

Please feel free to leave us feedback.