FACULTY

GITAM INSTITUTE OF MANAGEMENT

Master of Business Administration Department - Faculty

3043

Dr A Sakunthala

Assistant Professor

Qualification:MBA, Ph.D

Specialization: Marketing

Phone No:0891-2840302

EmailID:shakuntala.adireddy@gitam.edu

More Details

Had industry experience.

SlnoTitleJournal NameVolumesYear
1Impact of IT on CRM ImplementationELK Asia Pacific Journal of Marketing and Retail Management2014
2Impact of IT on CRM Implementation, ISSN No.0976-7193,Jan.2014ELK Asia Pacific Journal of Marketing and Retail Management2014
3“A study on CRM Implementation Barriers in selected Industries”, Pezzottaite Journals, ISSN (P):2319-9032, 2013Pezzottaite Journals2013
4Successful Implementation of Training in Public Sector Enterprise (with reference to Hindustan Shipyard Limited,Visakhapatnam)Review Journal of Polotical Philosophy12013
5An Innovative Approach to Customer Relations- A Study of Manufacturing and Service Organizations Innovation & Management(ISBN :978-81-922783-6-0)Vol.2, V0lume:2 Pg No: 32-402012
6Customer Application/Usage Study of POS(point of Sale) Products in Marketing by TVS – Electronics Ltd GITAM Journal of Management Vol.10, No.12012
7A study on Actual Benefits of Customer Relationship Management” The International Journal’s- Research Journal of Commerce & Behavioral Science (ISSN: 2251- The International Journal’s- Research Journal of Commerce & Behavioral Science (ISSN: 2251- The International Journal’s- Research Journal of Commerce & Behavioral Science Vol.1, No: 2 2011
8Customer Relations and CRM Implementation- A study of Manufacturing and Service Sectors The International Journal’s- Research Journal of Economics & Business Studies Vol.12011
9CRM Implementation IssuesBhavishya Vol. I No: I Pg No: 41 2007-08

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