Bachelor of Business Administration (BBA) in Business Analytics


Bachelor of Business Administration (Business Analytics)

Program Educational Objectives

  • To develop individuals with conceptual knowledge in the multiple disciplines of analytics comprising of mathematics, statistics, information technology and management
  • To develop individuals who can pursue career in the area of analytics and continue their professional development by obtaining masters degree specializing in different domains related to analytics.
  • To develop individuals who can apply analytics tools and techniques to solve business analytics problems.
  • To imbibe value based education to the students that will help them to function effectively in their business analytics career.

Program Outcomes

  • Ability to apply analytics techniques to analyze and interpret the data.
  • Ability to use tools such as Microsoft Excel, SPSS, R, Weka and Tableau to solve business analytics problem
  • Ability to understand the business problem with their knowledge in different functional areas of management
  • Ability to work with structured, semi – structured and unstructured data.
  • Ability to perform descriptive, predictive and prescriptive analytics.
  • Have necessary skills and understanding to take up advanced topics in the area of analytics and thus enhance their career.


I TrimesterII Trimester

Information Technology for Business Analytics
Business Economics
Financial Accounting
Business Mathematics
Indian Business Environment
Semester End Viva-Voce

Telugu/Sanskrit/Hindi/Special English*
Principles and Practices of Management
Business Research Methodology
Excel VBA
Business Statistics – I
Data Structures with C++
Semester End Viva Voce

III TrimesterIV Trimester

Indian Heritage and Culture
Database Management Systems
Business Statistics – II
Human Resource Management
Decision Support Systems with MS Excel
Marketing Management
Minor Project
Semester End Viva-Voce

Environmental Science
Data warehousing and OLAP
Operations Research
Predictive Analytics and Decision Making
Introduction to R
Financial Management
Semester End Viva Voce

V TrimesterVI Trimester

Programming with Java
Production and Operations Management
Data Visualization
Data Mining
Statistical Quality Control and Six Sigma
Project Management
Minor Project
Semester End Viva – Voce

Big Data Analytics
Business Analysis
Data Analysis with Python
Elective 1
Elective 2
Semester End Viva Voce

ElectivesProfessional Competency

Web and Social Media Analytics
Logistics and Supply Chain Analytics
Financial Analytics
HR Analytics
Healthcare Analytics
Marketing Metrics
Elements of Actuarial Science

Outbound Training Programme (OBT)
Book Review
Introduction to Gandhian Thoughts
Public Speaking
Yoga & Meditation
Business English Certificate (BEC)
Soft Skills


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