GITAM INSTITUTE OF MANAGEMENT

Visakhapatnam Campus

Jyothsna M

Professor

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Contact
jmallela@gitam.edu
9989108740
Education

Ph. D.


Publications 37

The Influence Of Organizational Characteristics On Employee Engagement ACase Study of Sales Personnel Of Indian Telecom Industry.

International Journal of Scientific Research and Review, 2019, Volume 8, , 375-389


Measuring An Effectiveness of Employee Engagement in India A Case Study.

International Journal of Scientific Research and Review, 2019, Volume 8, , 751-756


A STUDY ON CONSUMER PERCEPTIONS OF PRIVATE LABEL BRAND GROCERIES INBANGALORE (BENGALURU).

International Journal of Advance and Innovative Research, 2019, Volume 6,, 177-186


Consumer Buying Preferences Based on Green Marketing And Green Product Development,.

International Journal of Advanced Multidisciplinary Scientific Research(IJAMSR) , 2018, Volume 1, , 89-98


DIGITAL MARKETING IN INDIA.

International Journal of Enhanced Research in Management & Computer Applications , 2018, Volume 7, 79-88


Customer Buying Patterns In Organized Retails With Reference To Visakhapatnam City. .

Institute Of Research And Journal Iraj Research Forum , 2018, 1, 1-4


. A Systematic Review on Role of Health Care Administration in Geriatric Care.

Journal of Gerontology & Geriatric Medicine , 2018, 4, 1-3


Present Practices on Customer Perception& Attitude Towards Retail& its Implications.

Odisha Biz Review, Annual Business Research Journal, 2017, 3, 61-70


. Blitzkrieg Marketing The Social Media Way .

International Journal of Management, IT & Engineering , 2017, 7, 13-25


Preference on Post Purchase in Retailers Brand.

Journal of Advance Management Research, 2017, Vol.05, 296-305


A STUDY ON CHANGING TRENDS IN CUSTOMER BUYINGBEHAVIOUR IN RETAIL MALLSWITH REFERENCE TO VISHAKHAPATNAM CITY.

Journal of Business Management, Commerce & Research, 2016, Vol.IV, 44-56


A STUDY ON CHANGING TRENDS IN CUSTOMER BUYINGBEHAVIOUR IN RETAIL MALLSWITH REFERENCE TO VISHAKHAPATNAM CITY.

Journal of Business Management, Commerce & Research, 2016, 4, 44-56


Role of Brand Equity and Brand Identity on Preferences ofSmartphones among Students.

Pacific Business Review International , 2016, Volume 1 , 44-53


Influence of Service Quality Dimensions on Customer Satisfaction of Telecom Services.

Journal of Marketing Vistas,(IPE). , 2016, 6, 38-51


Customer Satisfaction on Data Services Offered by Leading Network Providers (Vodafone and Airtel)..

GITAM Journal of Management, 2016, JulySepte, 34-46


Marketing Products and Services in a Dynamic Environment.

Prestige International Journal of Management and Research, 2015, 7, 46-51


The Components of Ethical Decision Making A Comparison ofDecision Priorities in India, China, and the United States of America.

Journal of International Business Education , 2015, 1, 83-94


Young Consumers Online Shopping Preferences with Special Focus on Family Income, Origin and Gender of Students in Visakhapatnam.

International Journal of Business And Administration Research Review, 2015, 1, 255-263


Atal Pension Yojana (Apy) Whether An Elixir For Post Retirement Financial Security.

International Journal of Business And Administration Research Review., 2015, 2, 7-16


.Customer Perception Towards Mobile Operators .

International Journal of Management and Social Science Research Review , 2015, 1, 258-261


.Store Choice Behavior Of Customers In Select Retail Outlets (A Study undertaken in Visakhapatnam, Andhra Pradesh).

International Journal Of Business And Administration Research Review (IJBARR) , 2015, 2, 162-165


A Study On Stress Among Public And Private Sector Employees In Select Service Sectors .

Intercontinental Journal Of Human Resource Research Review , 2014, 2, 164-172


The Art of Identifing Potential Talent And Leadership The Key To Competitive Advantage.

Asia Pacific Journal,, 2014, 1, 112-123


Rural India Market Research The Need for National Level Primary Data. More than just Corporate Research, a Social Cause.

GITAM Journal of Management, 2014, 12, 124-136


Impact of Technology on Employee Engagement Detrimental or Beneficial?, .

Pacific Business Review International, 2014, 7, 10-12


Trait Differences in Decision Making A Comparison of Cultural Priorities between USBased and IndianBased Accountants.

Journal of Business Diversity, 2014, 15, 48-54


Role Of Mobile Phones In Influencing Productivity In Informal Sector,.

Journal Of Science, Technology And Management, 2014, 7, 326-331


Rythu Bazars Innovative direct marketing of agriculture products problems and prospects.

Andhra Pradesh Economic Association XXX II annual conference, 2014, CONFERENCE, 1-6


Skilling Women for Work in Informal Sector.

GITAM Journal of Management, 2012, 10, 246-248


Greener Attitude, EcoFriendly Products and other Environmental Issues.

Southern Economist, 2012, 50, 22-26


Local Vs Foreign Made, Are Indians Ethnocentric.

GITAM Journal of Management, 2011, 9, 201-210


Business Marketing Text and Cases .

GITAM Journal of Management, 2010, 10, 292-293


Review of book Sales Management,By U.C.Mathur.

GITAM Journal of Management, 2009, 7, 258-259


The Beauty Business More than Skin Deep.

Strategy,The Journal for Management Development, 2008, 12, 83-88


Human Resource Development (HRD) in Public Service Units.

Indian Economic Panorama, 2007, Special An, 8-11


Human Resource Functions in Public Sector Enterprise.

Journal of NIPM, Personal Focus, 2003, 0, 1-12


Employment Relations in a large Public Sector Enterprise.

Indian Journal of Labour Economics, 2000, 43, 1183


Research projects 0

Books published 7

Title of the book Rural Marketing
Book / Chapter Chapters
Name of the publisher GITAM UNIVERSITY
Subject area Rural Marketing
Edition 1
Page numbers 80-165
ISBN 0
Published year 2017
Title of the book Consumer Behviour
Book / Chapter Chapters
Name of the publisher GITAM UNIVERSITY
Subject area Consumer Behviour
Edition 1
Page numbers 1-122
ISBN 0
Published year 2016
Title of the book Retail Marketing
Book / Chapter Chapters
Name of the publisher GITAM UNIVERSITY
Subject area Retail Marketing
Edition 1
Page numbers 24-47
ISBN 0
Published year 2016
Title of the book Marketing Management
Book / Chapter Chapters
Name of the publisher GITAM UNIVERSITY
Subject area Marketing Management
Edition 1
Page numbers 73-206
ISBN 0
Published year 2015
Title of the book Proceedings of National Conference on Micro Finance in India
Book / Chapter Chapters
Name of the publisher Createspace, Amazon Group USA
Subject area Finance
Edition 1
Page numbers 112-116
ISBN 97681515395362
Published year 2015
Title of the book Financial Inclusion in India Challenges and Strategies
Book / Chapter Chapters
Name of the publisher Acharya Nagarjuna University
Subject area Strategies for Successful Implementation of Financial Inclusion A Study of an Integrated Model Linking PostOffice, Bank and MGNREGS Scheme
Edition EXCEL
Page numbers 120-131
ISBN 9789350623183
Published year 2013
Title of the book STRATEGIES FOR PROMOTING INTERNAL QUALITY ASSURANCE SYSTEM
Book / Chapter Chapters
Name of the publisher Acharya Nagarjuna University
Subject area Best Practices A Case Study Of College of Management Studies
Edition 1
Page numbers 76-86
ISBN 0
Published year 2008

Training & workshops 3

Title Digital Marketing
Type Faculty development program
Organized by GITAM
More info...
Title Interactive Pedagogy for Teaching Marketing
Type Faculty development program
Organized by GITAM INSTITUTE OF MANAGEMENT
More info...
Title College Talk AIDS
Type Faculty development program
Organized by National Service Scheme, Department of Higher Education and A.P State AIDS Control Society, Hyderabad
More info...

Consultancy projects 0

Patents 0

Papers in seminars & conferences 18

Seminar name Interdisciplinary research innovations in social science landscape
Organized by St.Joseph college for women
More info...
Seminar name on Skill India The Way Forward Challenges and Imperatives
Organized by GITAM UN
More info...
Seminar name Emerging trends in online Marketing
Organized by Dept. of Marketing GITAM
More info...
Seminar name Opportunities in Rural Marketing
Organized by GITAM INSTITUTE OF MANAGEMENT
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Seminar name A two day National Seminar on Talent Management Practices in India Emerging Trends,
Organized by ANDHRA UNIVERSITY, dcms
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Seminar name Emerging Trends in Marketing
Organized by GITAM
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Seminar name SUPPLY CHAIN MANAGEMENT IN EMERGING BUSINESS ENVIRONMENT ISSUES OPPORTUNITIES AND CHALLENGES
Organized by GIAN JYOTI INSTITUTE of Management & Technology.
More info...
Seminar name Andhra Pradesh Economic Association, XXX Annual Conference
Organized by Andhra Pradesh Economic Association
More info...
Seminar name Emerging Trends in Consumerism in India
Organized by Manickchand Pahade Law College, Aurangabad
More info...
Seminar name TEACHING LEARNING EVALUATION
Organized by COLLEGE OF MANAGEMENT STUDIES GITAM
More info...
Seminar name 1.. Insurance Policies with special reference to fire policies
Organized by College of Management Studies, GITAM
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Seminar name Technological Innovation in Management Ecosystem
Organized by GITAM University
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Seminar name Technological Innovation in Management Ecosystem
Organized by GITAM University
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Seminar name International Conference on Contemporary Issues in Science, Engineering and Management.
Organized by International Institute of Research & Journals IIRAJ Researchers Forum
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Seminar name Business Management and Social Innovation
Organized by ), Institute Of Research And Journal Iraj Research Fo
More info...
Seminar name A Cross Country Study of Asia Pacific Region on the Nexus Between Poverty and Environment
Organized by Skyline University College, University City of Sharjah.
More info...
Seminar name Confederation of Women Entrepreneurs of India
Organized by Confederation of Women Entrepreneurs of India
More info...
Seminar name Global Economic Turbulance Shifts in Business Structures & Systems
Organized by GITAM Institute of Management, GITAM University
More info...

Research guidance 0

Membership in professional bodies 0

Awards & Recognizations 5

Name of the award Best Researcher Award
Awarded by GITAM University
Awarded year 2017
Name of the award Visiting Prof. University of Nebraska
Awarded by University of Nebraska
Awarded year 2013
Name of the award MEMBER OF CONFERENCE
Awarded by INDIAN ECONOMIC ASSOCIATION
Awarded year 2012
Name of the award Gold Medal
Awarded by Andhra University
Awarded year 2006
Name of the award Gold Medal in Ph.D
Awarded by Andhra University
Awarded year 2006

Guest lectures 0

Board member 0

Policy Making 0