FACULTY

GITAM INSTITUTE OF MANAGEMENT

MARKETING Department - Faculty

3011

Prof M Jyothsna

Professor

Qualification:M.Com and M.B.A ,Ph.D.

Specialization: Marketing

Phone No:0891-2543696

EmailID:jyothsna.mallela@gitam.edu

More Details

Awarded Gold Medal by Andhra University for Best Thesis.

Done Joint Research work and was a Visiting Professor at University of Nebraska,Omaha, USA.

SlnoTitleJournal NameVolumesYear
1Understanding the influence of TV Advertisements on Childrens Purchase Behaviour International Journal of Innovative Technology and Exploring Engineering (IJITEE)32020
2A Study On Perceived Benefits In Online ShoppingTHINK INDIA (Quarterly Journal)42019
3A Study on Perceived Risk in Online Shopping International Journal of Scientific Research and Review (IJSRR) ISSN 2279543X102019
4A Study on Childrens Perception towards Advertisement and Its Influence on Family Purchase Decisions, With reference to the city of Visakhapatnam.International Journal of Scientific Research and Review (IJSRR)102019
5Customer Relationship Management Practices in Organized Retail Shopping Malls at Vishakhapatnam City in India Innovative Research Publications 42019
6Measuring An Effectiveness of Employee Engagement in India A Case Study , International Journal of Scientific Research and Review 22019
7The Influence Of Organizational Characteristics On Employee Engagement ACase Study of Sales Personnel Of Indian Telecom IndustryInternational Journal of Scientific Research and Review22019
8A Study on Parents Perception of influence of TV commercials on their childrens purchase behavior with reference to the city of Visakhapatnam THINK INDIA JOURNAL 102019
9The Influence Of Organizational Characteristics On Employee Engagement ACase Study of Sales Personnel Of Indian Telecom IndustryInternational Journal of Scientific Research and Review Issue 22019
10Measuring An Effectiveness of Employee Engagement in India A Case StudyInternational Journal of Scientific Research and Review Issue 22019
11A STUDY ON CONSUMER PERCEPTIONS OF PRIVATE LABEL BRAND GROCERIES INBANGALORE (BENGALURU)International Journal of Advance and Innovative ResearchIssue 12019
12Consumer Buying Preferences Based on Green Marketing And Green Product Development,International Journal of Advanced Multidisciplinary Scientific Research(IJAMSR) Issue 72018
13DIGITAL MARKETING IN INDIAInternational Journal of Enhanced Research in Management & Computer Applications Issue 32018
14. Digital Marketing in IndiaInternational Journal of Enhanced Research in Management & Computer Applications32018
15Customer Buying Patterns In Organized Retails With Reference To Visakhapatnam City. Institute Of Research And Journal Iraj Research Forum 12018
16. A Systematic Review on Role of Health Care Administration in Geriatric CareJournal of Gerontology & Geriatric Medicine 22018
17Present Practices on Customer Perception& Attitude Towards Retail& its ImplicationsOdisha Biz Review, Annual Business Research Journal12017
18. Blitzkrieg Marketing The Social Media Way International Journal of Management, IT & Engineering 12017
19Preference on Post Purchase in Retailers BrandJournal of Advance Management ResearchIssue032017
20A STUDY ON CHANGING TRENDS IN CUSTOMER BUYINGBEHAVIOUR IN RETAIL MALLSWITH REFERENCE TO VISHAKHAPATNAM CITYJournal of Business Management, Commerce & ResearchNo.XV2016
21A STUDY ON CHANGING TRENDS IN CUSTOMER BUYINGBEHAVIOUR IN RETAIL MALLSWITH REFERENCE TO VISHAKHAPATNAM CITYJournal of Business Management, Commerce & Research152016
22Role of Brand Equity and Brand Identity on Preferences ofSmartphones among StudentsPacific Business Review International 12016
23Influence of Service Quality Dimensions on Customer Satisfaction of Telecom ServicesJournal of Marketing Vistas,(IPE). 12016
24Customer Satisfaction on Data Services Offered by Leading Network Providers (Vodafone and Airtel).GITAM Journal of Management22016
25Marketing Products and Services in a Dynamic EnvironmentPrestige International Journal of Management and Research22015
26The Components of Ethical Decision Making A Comparison ofDecision Priorities in India, China, and the United States of AmericaJournal of International Business Education 12015
27Young Consumers Online Shopping Preferences with Special Focus on Family Income, Origin and Gender of Students in VisakhapatnamInternational Journal of Business And Administration Research Review122015
28Atal Pension Yojana (Apy) Whether An Elixir For Post Retirement Financial SecurityInternational Journal of Business And Administration Research Review.112015
29.Customer Perception Towards Mobile Operators International Journal of Management and Social Science Research Review 132015
30.Store Choice Behavior Of Customers In Select Retail Outlets (A Study undertaken in Visakhapatnam, Andhra Pradesh)International Journal Of Business And Administration Research Review (IJBARR) 112015
31A Study On Stress Among Public And Private Sector Employees In Select Service Sectors Intercontinental Journal Of Human Resource Research Review 42014
32The Art of Identifing Potential Talent And Leadership The Key To Competitive AdvantageAsia Pacific Journal,182014
33Rural India Market Research The Need for National Level Primary Data. More than just Corporate Research, a Social CauseGITAM Journal of Management42014
34Impact of Technology on Employee Engagement Detrimental or Beneficial?, Pacific Business Review International42014
35Trait Differences in Decision Making A Comparison of Cultural Priorities between USBased and IndianBased AccountantsJournal of Business Diversity12014
36Role Of Mobile Phones In Influencing Productivity In Informal Sector,Journal Of Science, Technology And Management42014
37Rythu Bazars Innovative direct marketing of agriculture products problems and prospectsAndhra Pradesh Economic Association XXX II annual conference12014
38Skilling Women for Work in Informal SectorGITAM Journal of Management22012
39Greener Attitude, EcoFriendly Products and other Environmental IssuesSouthern Economist222012
40Local Vs Foreign Made, Are Indians EthnocentricGITAM Journal of Management42011
41Business Marketing Text and Cases GITAM Journal of Management42010
42Review of book Sales Management,By U.C.MathurGITAM Journal of Management12009
43The Beauty Business More than Skin DeepStrategy,The Journal for Management Development12008
44Human Resource Development (HRD) in Public Service UnitsIndian Economic Panorama12007
45Human Resource Functions in Public Sector Enterprise Journal of NIPM, Personal Focus02003
46Employment Relations in a large Public Sector EnterpriseIndian Journal of Labour Economics42000

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