GITAM INSTITUTE OF MANAGEMENT

Visakhapatnam Campus

Rajeshwari P

Associate Professor

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Contact
rajeshwari.panigrahi@gitam.edu
9989224206
Education

Ph. D.

Research Areas
  • Consumer Behavior
  • Corporate Social Responsibility
  • Agricultural Marketing
  • DIgital Marketing

Publications 12

Exploring new Dimensions of retailing consumer essentials.

Journal of Marketing Vistas, 2017, 7, 36-56


. Social Media at the top of the mind .

Journal of Marketing Vistas, 2017, 7, 1-28


Corporate Social Responsibility Study of select CSR models in India (First Author).

IPE Journal of Management, 2015, 5, 112-134


How green is the Indian Consumer? (First Author).

Journal of Marketing Vistas, , 2015, 5, 28-48


Re Engineering Rural Retail A Study of Various Innovative Agricultural Retail Models in India.

IPE Journal of Management, 2014, 4, 115-132


Consumer perception of the CSR effort and its consequent impact on purchase decision. (First Author).

Journal of Marketing Vistas, 2014, 4, 21-33


Purchase Behavior of GenY In the Indian MarketInfluence of Advertisements..

GITAM Journal of management , 2013, 11, 104-122


Role Of Media in Fostering Brand Loyalty An empirical Analysis .

Journal of Research in Management, Computer Applications and Social Sciences , 2013, 2, 61-79


Dilemmas of small business growth The case of rural Agribusiness based Micro Firms .

Sumedha Journal of Management , 2013, Vol.2 , 96-113


Ethical Dimension of Indian Advertising.(First Author ).

IQRA International Management Journal, 2012, 1, 91-99


Corporatization of Agriculture In India a study of contract farming (first Author ).

PRAGYAAN Journal of Management, 2011, 9, 29-39


Evaluating the influence of Media on Consumer Purchase Decision An exploratory Study .

PRAGYAAN Journal of Management, 2010, Volume 8, 33-41


Research projects 1

Title of the project ROLE OF DISTRIBUTION CHANNEL IN THE VIABILITY OF HANDLOOMS SECTOR
Funded by UGC
Duration 12 months
Sanctioned date 18 January, 2014

Books published 6

Title of the book Marketing of services
Book / Chapter Book
Name of the publisher Himalaya Publications
Subject area Marketing
Edition 1st
ISBN 978935273692
Published year 2018
Title of the book Financial Inclusion in IndiaChallenges and strategies
Book / Chapter Chapters
Name of the publisher Excel Books
Subject area Banking and finance
Edition 1ST
ISBN 978935062318
Published year 2013
Title of the book 2.Women in Management Positions in Retail Employees View Point.
Book / Chapter Book
Name of the publisher Lambert Academic Publications, Germany
Subject area Retail HRM
Edition 1st
ISBN 978384730152
Published year 2012
Title of the book Readings in Corporate Social Responsibility A Compendium of papers
Book / Chapter Chapters
Name of the publisher VDM Publishers, Germany
Subject area CSR
Edition 1ST
ISBN ISBN9783639
Published year 2010
Title of the book Consumer and Brand Loyalty
Book / Chapter Book
Name of the publisher Sonali Publications
Subject area Consumer Behavior
Edition 1st ediation
ISBN 8184110243
Published year 2006
Title of the book Child Labour in Hazardous Sector
Book / Chapter Chapters
Name of the publisher Discovery Publishing House, New Delhi
Subject area CHILD LABOUR
Edition 1ST
ISBN ISBN 8171416462
Published year 2003

Training & workshops 6

Title Faculty development program on Advanced research methods and data analysis
Type Faculty development program
Organized by GITAM University
More info...
Title DIGITAL MARKETING
Type Faculty development program
Organized by GITAM University
More info...
Title National workshop on research methodology
Type Faculty development program
Organized by Mizoram University ,Aizawl
More info...
Title RESEARCH METHODOLOGY STATISTICAL DATA ANALYSIS AND INTERPRETATION
Type Faculty development program
Organized by INSTITUTE FOR STATISTICS AND ANALYTICAL RESEARCH
More info...
Title INTERACTIVE PEDAGOGY FOR TEACHING MARKETING
Type Faculty development program
Organized by GITAM INSTITUTE OF MANAGEMENT
More info...
Title .Services marketing Hospitality
Type Quality improvement program
Organized by NARSEE MONJEE MUMBAI
More info...

Consultancy projects 0

Patents 0

Papers in seminars & conferences 6

Seminar name OPPORTUNITIES IN RURAL MARKETING
Organized by GITAM INSTITUTE OF MANAGEMENT
More info...
Seminar name FINANCIAL INCLUSION IN INDIA
Organized by GITAM INSTITUTE OF MANAGEMENT
More info...
Seminar name SUPPLY CHAIN MANAGEMENT IN THE EMERGING BUSINESS ENVIRONMENT ISSUES OPPORTUNITIES AND CHALLENGES
Organized by GYAN JYOTI INSTITUTE OF MANAGEMENT AND TECHNOLOGY
More info...
Seminar name .Attended All Orissa Commerce Conference
Organized by Department of commerce Berhampur University
More info...
Seminar name Convergence of Management Practices
Organized by Purchase Behavior of Gen Y in the Indian Market Influence of Advertisements
More info...
Seminar name .International conference on Management Research
Organized by Bharathidasan Institute of Management and Research, Trichy,
More info...

Research guidance 6

Title of the thesis Effectiveness of the Employee benefits and services in a public sector undertaking
Name of the student MURALI KRISHNA
Name of the college / university BERHAMPUR UNIVERSITY
Major subject area HR
Type of admission Part time
Thesis specification PhD
Title of the thesis Role of Corporate social Responsibility in consumer purchase decision
Name of the student SHANKAR MUKHERJEE
Name of the college / university GITAM UNIVERSITY
Major subject area MARKETING
Type of admission Full time
Thesis specification M.Phil
Title of the thesis Role of Social Media in consumer Purchase decision
Name of the student PHANI VARDHAN
Name of the college / university GITAM UNIVERSITY
Major subject area MARKETING
Type of admission Part time
Thesis specification PhD
Title of the thesis A study on influence of visual merchandising on purchase decision with reference to branded apparel stores
Name of the student MARK RAJU
Name of the college / university GITAM UNIVERSITY
Major subject area MARKETING
Type of admission Part time
Thesis specification PhD
Title of the thesis A STUDY ON PERFORMANCE OF POULTRY INDUSTRY WITH REFERENCE TO NORTH COASTAL ANDHRA PRADESH
Name of the student SABINENI POOJITHA
Name of the college / university GITAM UNIVERSITY
Major subject area MARKETING
Type of admission Full time
Thesis specification PhD
Title of the thesis A STUDY ON ROLE OF MANAGEMENT IN THE PROFITABILITY OF AGRICULTURE SECTOR
Name of the student VAROODHANI SANKA
Name of the college / university GITAM UNIVERSITY
Major subject area MARKETING
Type of admission Part time
Thesis specification PhD

Membership in professional bodies 2

Organization name ODISHA COMMERCE ASSOCIATION
Membership category Life
Membership type Member
Organization name Odisha Commerce association
Membership category Life
Membership type Member

Awards & Recognizations 1

Name of the award Best Paper award
Awarded by Institute of Public Enterprise
Awarded year 2017

Guest lectures 1

Title of the lecture METHODS AND TECHNIQUES OF DISSERATION WRITING
Name of the college / university GUDLAVALERU ENGINEERING COLLEGE
Place GUDLAVALERU
Date 20-Dec-2017

Board member 1

Board name REVIEWER
Journal name Asia Pacific Journal of Marketing and Logistics.

Policy Making 0