GITAM INSTITUTE OF MANAGEMENT

Visakhapatnam Campus

Mohan Prakash N R

Associate Professor

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Contact
mohanprakash.nedunuri@gitam.edu
9848515137
Education

Ph. D.

Research Areas
  • Services Marketing
  • Internal Marketing
  • Customer Behavior
  • Retail Marketing

Publications 12

CHANGING PARADIGMS OF SERVICE SECTOR EMPLOYMENT IN INDIA .

INTERNATIONAL JOURNAL OF BUSINESS, MANAGEMENT AND ALLIED SCIENCES (IJBMAS) A Peer Reviewed International Research Journal, 2018, 5, 79-86


Changes in the Global Market Structure Consequences on the Marketing Philosophy and Practice.

Asia Pacific Journal of Research (A peer review international journal, UGC approved journal S.N.45797), 2018, I, 153-158


Effectiveness and Efficiency of EGovernance in Andhra Pradesh.

International Journal of Advanced Scientific Research & Development, 2018, 05, 25-32


Going Rural A Glimpse of Rural Marketing Mix.

International Journal of Trend in Scientific Research and Development (IJTSRD), 2018, 2, 689-692


Marketing Mix of print Newspaper.

GECs International Journal of Innovation Technology and Management, Department of Business & Management Studies, Gudlavalleru Engineering College, Gudlavalleru521 356, Andhra Pradesh, India, , 2018, 4, 41-17


Cab Aggregation Indus Industry in India An Overview, Current Scenario, Issues and Possibilities for Consolidation.

International Journal of Scientific Development and Research (IJSDR), 2016, 1, 317-324


A Study on health insurance and its impact on the operations of Hospital.

International Journal of Academic Research, 2016, 3, 78-87


Rule with Ruling Thoughts of Changing Paradigms in Service Marketing.

International Journal of Educational Aspects, Management Studies and Applied Sciences, 2016, 4, 32-44


THINK INDIA THINK RETAIL RETAIL STRUCTURE,OPPORTUNITIES AND CHALLENGES OF INDIANRETAILING..

INDIAN JOURNAL OF APPLIED RESEARCH, 2016, 6, 606-608


A Study on the Scope of the Virtual Wallets in Indian Market Issues andChallenges1.

INTERNATIONAL JOURNAL OF MULTIFACETED AND MULTILINGUAL STUDIES, 2016, VOLUMEIII, 42-46


A Study on the Consumer Buying Behaviour with Reference To Organised and Unorganised Retail Formats in Hyderabad.

IOSR Journal of Business and Management (IOSRJBM), 2016, Volume 18,, 2527


Newspaper Distribution in India Opportunities and Challenges.

Parivartan(Journal of Management Research), Oriental Institute of Management, Navi Mumbai, 2015, 4, 82-91


Research projects 2

Title of the project Internal Marketing of Insurance Industry of India Comparative Study on Public and Private Sector
Funded by UGC
Duration 24 months
Sanctioned date 31 March, 2013
Title of the project Customer Relationship Management A Case Study of LIC India
Funded by GITAM DEEMED TO BE UNIVERSITY
Duration 12 months
Sanctioned date 08 October, 2010

Books published 12

Title of the book Currency Risk Managment
Book / Chapter Chapters
Name of the publisher Vernon PressSeries in Business and Finance, United States
Subject area Financial Risk and Insurance
Edition 1
Page numbers 87-99
ISBN 978162273443
Published year 2019
Title of the book E Commerce
Book / Chapter Book
Name of the publisher Himalaya Publishing House
Subject area Digital Marketing
Edition First
ISBN 9789352737710
Published year 2018
Title of the book Marketing Services
Book / Chapter Chapters
Name of the publisher Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam
Subject area Services Marketing
Edition First
Page numbers 1-42
ISBN not existed
Published year 2018
Title of the book Retail Marketing
Book / Chapter Chapters
Name of the publisher Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam
Subject area Retail Marketing
Edition first
Page numbers 84-120
ISBN not existed
Published year 2018
Title of the book Financial Services
Book / Chapter Chapters
Name of the publisher Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam
Subject area Commerce
Edition First
Page numbers 153-198
ISBN not existed
Published year 2018
Title of the book Consumer Behaviour
Book / Chapter Chapters
Name of the publisher Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam
Subject area Marketing Managment
Edition First
Page numbers 1-72
ISBN not existed
Published year 2018
Title of the book Indian Business Environment
Book / Chapter Chapters
Name of the publisher Centre for Distance Learning, Gitam Deemed to be University, Visakhapatnam
Subject area Business Managment
Edition First
Page numbers 1-292
ISBN not existed
Published year 2017
Title of the book Advertising and Media Management
Book / Chapter Book
Name of the publisher Himalaya Publishing House
Subject area Marketing Managment
Edition 1
ISBN 9789352733552
Published year 2017
Title of the book Bank Risk and Insurance Management
Book / Chapter Book
Name of the publisher Vikas Publishing House Pvt. Limited
Subject area Bank Risk and Insurnace Management
Edition 1
ISBN 9789325994058
Published year 2016
Title of the book Fundamentals of Entrepreneurship
Book / Chapter Chapters
Name of the publisher Centre for Distance and Open Learning, Jamia Millia Islamia, Cental University, New Delnhi
Subject area Entrepreneurship
Edition First
Page numbers 309-344
ISBN 9789352594351
Published year 2016
Title of the book A study of Internal Marketing The New India Assurance Co.Ltd
Book / Chapter Book
Name of the publisher Excel Books
Subject area Internal Marketing Management
Edition First
ISBN 9789350620120
Published year 2012
Title of the book Customer Relationship Management A Case Study of LIC India
Book / Chapter Book
Name of the publisher Lambert Academic Publishing GmbH & Co, KG Dudweiler Landstr
Subject area Marketing Managment
Edition frist
ISBN 9783844380026
Published year 2011

Training & workshops 7

Title Corporate Conclave Insurance Products and Risk Management
Type Faculty development program
Organized by AP Chambers in association with ICICI Lombard General Insurance Company Limited
More info...
Title Advanced Research Methods & Data analysis
Type Faculty development program
Organized by GITAM Deemed to be University, Visakhapatnam in association with Centre for Learning and Sustainability (CLS).
More info...
Title Digital Marketing
Type Faculty development program
Organized by GITAM Deemed to be University, Visakhapatnam
More info...
Title Crafting and Publishing of Research
Type Quality improvement program
Organized by GITAM Institute of Management in association with Prof, Rama Mohan Turaga, Professor,IIM, Ahmadabad
More info...
Title Strengthening Research and Consultancy
Type Quality improvement program
Organized by Centre for Learning and Sustainability, GITAM Deemed to be University , Visakhapatnam.
More info...
Title Innovative Techniques in Teaching
Type Faculty development program
Organized by GITAM Deemed to be University, Visakhapatnam in association with Central Michigan University, USA
More info...
Title Emerging Trends in Research and Teaching Marketing
Type Quality improvement program
Organized by Management Development Institute (MDI), Gurgaon.
More info...

Consultancy projects 0

Patents 0

Papers in seminars & conferences 6

Seminar name NonPerforming Assets Disclose or Dispense Problems, Process and Progress
Organized by GITAM Institute of Management, GITAM Deemed to be University, Visakhapatnam in association with Indian Bank and Department of Finance
More info...
Seminar name Marketing In Digital India Trends, Opportunities & Challenges
Organized by IPE Hyderabad
More info...
Seminar name E Commerce
Organized by The Federation of Telangana and Andhra Pradesh Chambers of Commerce and Industry (FtAPCCI), Hyderabad in association with Visakhapatnam Chamber of Commerce and Industry, Visakhapatnam
More info...
Seminar name Marketing in Degital India Trends and Challenges
Organized by IPE Hyderabad
More info...
Seminar name Conference on Contemporary Management Innovations and Intelligent (ICCMII2018)
Organized by Alagappa Institute of Management, Alagappa University, Karaikudi, Tamil Nadu
More info...
Seminar name Marketing in Degital India Trends and Challenges
Organized by IPE Hyderabad
More info...

Research guidance 4

Title of the thesis A study on Newspaper Reading Preferences and Other Media Consumption Patterns of UGPG Students in Selected Districts of Coastal Andhra Pradesh
Name of the student Ravi Sankar Mandapaka
Name of the college / university GITAM Institute of Management, GITAM Deemed to be University
Major subject area Marketing Management
Type of admission Part time
Thesis specification PhD
Title of the thesis A study on Rural Consumer Behaviour Towards Selected Fast Moving Consumer Goods (FMCGs) in Visakhapatnam District
Name of the student K. V. Nagaraj
Name of the college / university GITAM Institute of Management, GITAM Deemed to be University
Major subject area Marketing Management
Type of admission Part time
Thesis specification PhD
Title of the thesis A Study on Internal Marketing of Tata Consultancy Services Ltd in Hyderabad
Name of the student S. Sai Kalyan Kumar
Name of the college / university GITAM Institute of Management, GITAM Deemed to be University
Major subject area Marketing Management
Type of admission Part time
Thesis specification PhD
Title of the thesis A study on Rural Consumer Behaviour Towards Selected FMCGs with reference to Chittoor District in Andhra Pradesh
Name of the student M. Kethan
Name of the college / university GITAM Institute of Management, GITAM Deemed to be University
Major subject area Marketing Management
Type of admission Full time
Thesis specification PhD

Membership in professional bodies 1

Organization name All India management association
Membership category Individual
Membership type Member

Awards & Recognizations 1

Name of the award Best Libraray User Award
Awarded by GITAM Deemed to be University
Awarded year 2010

Guest lectures 0

Board member 0

Policy Making 0