GITAM INSTITUTE OF MANAGEMENT

Visakhapatnam Campus

V Adinarayana Rao U

Associate Professor

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Contact
adinarayana.uppu@gitam.edu
9573188648
Education

Ph. D.


Publications 19

Integration of Lean Six Sigma Framework in Testing Laboratories Quality Management System With Specific Reference to ISO 17025.

Journal of Management, 2019, 6, 1-13


Probabilistic Linear Programming in Project Management.

International Journal of Applied Engineering Research, 2019, 14, 936-941


Operations Research An Overview and its applications in Mining Organizations in India.

International Journal of Science, Engineering and mathematics, 2017, 6, 211-225


Knowledge Management in the Education Sector Challenges and Recommendation.

Intercontinental Journal of Human Resource Research Review, 2016, 4, 100-105


Role of Knowledge Management in Digital Era.

Intercontinental Journal of Human Resource Research Review , 2016, 4, 54-63


Brand Switching Behavior in Indian Wireless Telecom Service Market.

Journal of Marketing management, 2016, 4, 100-109


A Study on stress among public and private sector employees in selected service sector.

Intercontinental Journal of Human Resource Research Review , 2014, 2, 164-172


Job Stress in Bank Employees An Empirical Study.

Journal of Organization and Human Behaviour, 2013, 2, 40-44


Effective Implementation of Wage and Salary Administration.

Prastuti Journal of Marketing and Research, 2013, 2, 1-10


Identifying customers internet usage pattern.

Journal of business and behavioral sciences, 2012, 24, 154-163


Influence of advertisements on consumer behavior An empirical study.

International Journal of marketing and business communication, 2012, 1, 20-25


Impact of Advertisements on Consumer Decision Making Process.

Prima Practices in Research and Marketing, 2012, 3, 10-17


Organizational Culture and Job Involvement in Cement Industry A Study.

Prastuti Journal of Marketing and Research, 2012, 1, 55-61


Behavioral aspects of netizens A study on Ras Al Khaimah, UAE.

Orient Journal of Law and Social Sciences, 2011, 5, 70-81


Applying SERVQUAL Model to the dimensions of service quality in education sector.

International Journal of Excellence in Education, 2011, 4, 1-11


Quality Management in Passenger Transport Services An Application of SERVQUAL model to APSRTC.

Indian Journal of Transport Management, 2010, 34, 126-133


Order Allocation in Supply Chain Management.

International Journal of Management Sciences, Ghaziabad, 2010, 6, 167-175


A Study on relationship marketing with reference to the insurance sector.

Globus An international Journal of Management and IT, 2010, 2, 13-25


Inventory Models for Items having Stock dependent demand and Fuzzy Deterioration Rate.

International Journal of Ultra Scientist of Physical Sciences, 2006, 18, 207-214


Research projects 0

Books published 2

Title of the book Leadership Education
Book / Chapter Book
Name of the publisher Shree Publication House
Subject area Leadership
Edition 1
ISBN 978938819603
Published year 2018
Title of the book 1.Web Marketing A Developing Country Perspective
Book / Chapter Book
Name of the publisher Lambert Academic Publications
Subject area Marketing
Edition 1
ISBN 13 9783844316
Published year 2012

Training & workshops 2

Title Case Writing Workshop
Type Faculty development program
Organized by Dept. of Management Studies, IIT Madras
More info...
Title Workshop on Case Writing and Case Teaching
Type Faculty development program
Organized by Institute of Transport Management, Andhra University
More info...

Consultancy projects 7

Title of the project Need Assessment Survey
Name of the principal investigator Prof. P. Sheela
Name of the co investigator Dr.U.V. Adinarayana Rao, Dr. I. Bangar Raju
Name of the client / agency funded NTPC, RGCCPP, Kayankulam, Kerala
Duration 3 months
Title of the project Need Assessment Survey
Name of the principal investigator Prof. P. Sheela
Name of the co investigator Dr.U.V. Adinarayana Rao, I. Bangar Raju
Name of the client / agency funded NTPC Simhadri
Duration 3 months
Title of the project Society Perception Survey
Name of the principal investigator Prof. K. Siva Rama Krishna
Name of the co investigator Dr.U.V. Adinarayana Rao, I. Bangar Raju
Name of the client / agency funded NTPC Simhadri
Duration 1.5 months
Title of the project Need Assessment Survey
Name of the principal investigator Prof. K. Siva Rama Krishna
Name of the co investigator Dr.U.V. Adinarayana Rao, I. Bangar Raju
Name of the client / agency funded NTPC Pudimadaka
Duration 3 months
Title of the project Social Impact Evaluation of Community Development Projects
Name of the principal investigator Prof. K. Siva Rama Krishna
Name of the co investigator Dr.U.V. Adinarayana Rao, I. Bangar Raju
Name of the client / agency funded NTPC Simhadri
Duration 2 months
Title of the project Social Impact Evaluation Study
Name of the principal investigator Prof. K. Siva Rama Krishna
Name of the co investigator Dr.U.V. Adinarayana Rao, I. Bangar Raju
Name of the client / agency funded NTPC, RGCCPP, Kayankulam, Kerala
Duration 4 months
Title of the project Social Impact Survey and Need Assessment Survey
Name of the principal investigator Prof. K. Siva Rama Krishna
Name of the co investigator Prof. M. Ram Prasad, Dr.U.V. Adinarayana Rao, I. Bangar Raju
Name of the client / agency funded NTPC Simhadri
Duration 4 months

Patents 0

Papers in seminars & conferences 5

Seminar name ICMSEA 2018
Organized by BITS Vizag
More info...
Seminar name Technological Innovations in Management Ecosystem
Organized by GITAM Institute of Management
More info...
Seminar name Technological Innovations in Management Ecosystem
Organized by GITAM Institute of Management
More info...
Seminar name ICMSEA 2017
Organized by BITS Vizag
More info...
Seminar name ASBBS 14th International Conference
Organized by ASBBS
More info...

Research guidance 1

Title of the thesis A Study on Awareness and Process of Knowledge Management in Select Service and Manufacturing Sectors in India
Name of the student K. Bheemesh Kumar
Major subject area Operations
Year of admission 2013
Type of admission Part time
Thesis specification PhD

Membership in professional bodies 0

Awards & Recognizations 1

Name of the award Best Teacher
Awarded by GITAM Deemed to be University
Awarded year 2017

Guest lectures 0

Board member 0

Policy Making 0