GITAM INSTITUTE OF MANAGEMENT

Visakhapatnam Campus

Rama Rao S G

Assistant Professor

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Contact
ramarao.sakha@gitam.edu
9492156678
Education

Ph. D.

Research Areas
  • Finance

Publications 12

A Study on Investments in Tax Saving Products With Reference to Visakhapatnam.

Review of Research, 2019, 8, 1-10


Sai Sakthi Self Help Group A Case Study.

Amity Management Analyst, 2018, VIII, 53-60


Goods and Services Tax (GST) An Overview.

Paramount Publishing House, 2018, 1, 252-256


Blitzkrieg Marketing The Social Media Way.

International Journal of Management, IT & Engineering, 2017, 7, 13-25


Constraints and Motivating Factors for Indian Women Entrepreneurs in Small Scale Industries A Study.

International Journal of Management and Social Science Research Review, 2016, 1, 131-137


Market segmentation impact on soft drink industry Retailers view.

International Journal of Business and Administration Research Review, 2016, 1, 1-8


Consumer Interactions with a Service Organization.

Journal of Proficient, 2013, 1, 31-37


A Study on Women Consumer Problems In Kakinada City.

Researchers World Journal of Arts, Science and Commerce, 2013, IV, 15-25


Customers Perception on Physical Facilities and Processes in Banks A Case Study of State Bank of India.

International Journal of Sales and Marketing Management Research and Development (IJSMMRD), 2013, 1, 53-60


Visual Merchandising A case study of Reliance Fresh, Bengaluru.

GITAM Journal of Management, 2013, 11, 185-199


Land Line Consumer Problems and Perceptions on Telecom Services A Study on Bharat Sanchar Nigam Limited.

International Journal of Management and Business Research (IJMBR), 2012, 2, 329-340


Interactive Marketing in State Bank of India A Case Study.

GITAM Journal of Management, 2010, 1, 119-134


Research projects 0

Books published 4

Title of the book Retail Marketing
Book / Chapter Chapters
Name of the publisher Centre for Distance Learning
Subject area Retail Pricing Strategies
Edition 1
Page numbers 101-108
ISBN NIL
Published year 2017
Title of the book Retail Marketing
Book / Chapter Chapters
Name of the publisher Centre for Distance Learning
Subject area Visual Merchandising
Edition 1
Page numbers 196-205
ISBN NIL
Published year 2017
Title of the book Retail Marketing
Book / Chapter Chapters
Name of the publisher Centre for Distance Learning
Subject area Customer Service and Interactive Marketing
Edition 1
Page numbers 206-214
ISBN NIL
Published year 2017
Title of the book Interactive Marketing
Book / Chapter Book
Name of the publisher Himalaya
Subject area Marketing
Edition 1
ISBN 978935024968
Published year 2011

Training & workshops 7

Title 24th Training of Trainers Programme for the faculty members of Training Institutions on Consumer Protection and Welfare
Type Training of tutors
Organized by Indian Institute of Public Administration, New Delhi
More info...
Title Advanced Research Methods & Data Analysis
Type Faculty development program
Organized by Centre for Learning & Sustainability
More info...
Title Digital Marketing
Type Faculty development program
Organized by GITAM Institute of Management, GITAM
More info...
Title 37th Faculty Development Programme
Type Faculty development program
Organized by Indian Institute of Management, Ahmedabad
More info...
Title Crafting and Publishing of Research
Type Faculty development program
Organized by GITAM Institute of Management, GITAM
More info...
Title Research Methodology in Social Sciences
Type Quality improvement program
Organized by VSM College, Ramachandrapuram in association with UGC
More info...
Title Innovative Teaching Techniques in Quality Education
Type Faculty development program
Organized by Ideal College of Arts and Sciences, Kakinada
More info...

Consultancy projects 0

Patents 0

Papers in seminars & conferences 9

Seminar name National Conference on NonPerforming Assets Disclose or Dispense Problems, Process and Progress
Organized by GITAM Institute of Management, GITAM
More info...
Seminar name Paradigm Shifts in Commerce and Management 2018 in Congruence with Block Chain Accounting
Organized by Central University of Tamil Nadu in association with ICSSR
More info...
Seminar name Recent Innovations in Commerce, Management, Skill Development & eCommerce
Organized by Department of Commerce, PR Govt. College, Kakinada
More info...
Seminar name Corporate Social Responsibility in India Strategies for inclusive development
Organized by Department of Commerce and Management Studies, Andhra University, Visakhapatnam and Centre for Study of Social Exclusion and Inclusive Policy (CSSEIP)
More info...
Seminar name Women Consumer Problems
Organized by Montessori College, Vijayawada in association with Centre for consumer studies, Indian Institute of Public Administration, New Delhi
More info...
Seminar name Corporate Governance Practices in India
Organized by Department of Commerce and Management Studies, Andhra University, Visakhapatnam
More info...
Seminar name 59th All India Commerce Conference
Organized by UGC
More info...
Seminar name Consumer Protection in India
Organized by Department of Commerce and Management Studies, Andhra University, Visakhapatnam
More info...
Seminar name International conference on Technological Innovations in Management Ecosystem
Organized by GITAM Institute of Management, GITAM
More info...

Research guidance 3

Title of the thesis A Study on Agriculture Credit in North Coastal Districts of Andhra Pradesh
Name of the student Baliji Lova
Major subject area Finance
Year of admission 2014
Type of admission Full time
Title of the thesis Financial Literacy, Planning and Investment Orientation of Organised Sector Employees of Visakhapatnam City
Name of the student Ms. P. Neha
Name of the college / university GITAM Institute of Management
Major subject area Finance
Type of admission Full time
Thesis specification PhD
Title of the thesis Consumer Protection
Name of the student Mr. T. Sankar
Name of the college / university GITAM Institute of Management
Major subject area Marketing
Type of admission Full time
Thesis specification PhD

Membership in professional bodies 0

Awards & Recognizations 0

Guest lectures 0

Board member 0

Policy Making 0